TOUMUSH
A mindful coffee alternative built around the idea of consuming less, but better. Blending premium coffee with functional mushrooms, Toumush explores a more balanced relationship with energy, without giving up the ritual and pleasure of coffee.
MISSION
Create a brand that goes beyond the product, translating the idea of balance and conscious consumption into a tangible and credible experience rather than a simple beverage.
SOLUTION
Develop a complete brand identity built as a simple and expressive system, spanning logo, visual language, packaging and storytelling. Each element was designed to support the same intention, allowing the message to live consistently across communication and the physical product, and encouraging a more mindful, real-world consumption experience.