INTRODUCTION
Toumush is a mindful coffee alternative that inspires balance and thoughtful consumption. Blending premium coffee with functional mushrooms, it encourages reducing caffeine without losing the ritual, offering energy and well-being in harmony.

MY CONTRIBUTION
I created the full brand identity for Toumush, from logo and color palette to packaging and illustrations. I also developed storytelling elements and the art direction to reflect the brand’s values of balance, warmth and natural energy, ensuring a cohesive experience across digital and print.