MISSION
Develop a playful sock brand able to scale across more than fifty designs, while remaining visually consistent, production-ready and adapted to both direct-to-consumer sales in physical markets and B2B collaborations.

SOLUTION
Create a simple and flexible visual system with intentionally simplified illustrations, designed to work with manufacturing constraints and remain impactful once worn. This approach allows multiple collections, collaborations and physical selling contexts to coexist while ensuring smooth production and consistent visual impact.