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ÒKUN
Award-winning swimwear and beachwear brand inspired by a pan-African spirit. Based in London, ÒKUN is known for its strong cultural identity and has been endorsed by international figures such as Lewis Hamilton.
MISSION
Evolve ÒKUN’s visual language without altering its core identity, and translate the brand’s DNA into merchandising designs that work consistently across different products.
SOLUTION
Propose subtle refinements to the existing graphic language and design a range of merchandising items, from t-shirts to socks. Each design was developed to stay true to the brand’s identity while remaining production-ready and effective in real-world use.
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